JTG | TECHNOLOGY IN DEMAND

JTG NEWS & INFO

BACKGROUND/DESCRIPTION:

60% of the total carbon footprint of the laundry product comes from what’s called “use phase”, meaning when we use the products to clean our clothes at home. The key culprit is the energy used to heat the water to wash clothes. Consumers in Europe for example, still wash their laundry on average at 42.6 °C and in North America, only 50% of loads with Tide are done in a cold cycle.

Tide and Ariel aim to lower the average wash temperature across key European markets by 5 degrees by 2025 and increase to 75% the cold-water loads done with Tide by 2030. These actions will help avoid 30 million tons of carbon emissions by 2030 – more than ten times that of P&G’s yearly global operations.

In addition to investing in educational consumer campaigns, P&G is innovating for even better cleaning performance in cold water. P&G is seeking innovative chemistry to help us reduce impact in the use phase (superior performance in cold water) and/ or ingredients with positive/ neutral carbon footprint impact.

TECHNOLOGY SPECIFICATION:

Relevant Areas/Spaces may include (but not restricted to):

•  Efficient Laundry and Cleaning technologies like enzymes, and plant-based (bio carbon) alternatives that don’t compromise cleaning performance and are weight efficient reducing need for solvents and fillers.

•  Carbon capture solutions and then C1-C3 transformation into new or current low footprint materials

•  Carbon negative, Low/zero carbon intensity raw materials like surfactants, polymers, solvents, inorganics, perfumes that are equal or more weight efficient and do not compromise on cleaning performance and other important attributes, especially in cold water conditions

Areas Out of Scope:

•  Sophorolipids, Rhamnolipids.

Preferences:

Approaches need to ultimately be economically feasible. This means they cannot be far higher than other offset approaches for CO2 reduction that are available

•  Materials are readily biodegradable

•  Materials and impurities do not pose CMR or vPvM concerns